The Butterfly Highway

The Butterfly HighwayNCWF’s Butterfly Highway: A Roadmap for Pollinator and Wildlife Conservation was recognized recently with a “Building Nature’s Brand Award” (Brandy Award) by the Society for Conservation Biology (SCB) for its unique contributions made in using marketing tools to increase public engagement and achieve conservation goals.

Angel Hjarding, an SCB Member and NCWF’s director of pollinator and wildlife habitat programs, accepted the international award at the North America Congress for Conservation Biology conference. The federation’s flagship pollinator habitat program was nominated by Walker Marketing.

Criteria for the award focused on contributions to conservation, public engagement, advancing conservation marketing and demonstrated success in advancing conservation through innovation, collaborations and inclusionary focus.